Would you rather be the head of a mouse or the tail of a lion?

This is a question I’ve pondered for a long time.

Do I want to be just a number in a big corporation?

Or would I rather be the leader of my venture? The protagonist of my own story?

Being in control vs. depending on others is crucial when venturing online and striving to live life on your terms.

When you work for someone else, you’re tied to their schedule.

You depend on their timelines, ask for days off, wait for vacations, etc.

You might miss out on time with loved ones and activities you enjoy.

Four years ago I remember waking up at 6 a.m., commuting for an hour, arriving at the office by 8 a.m., and working until 6 p.m. All those hours building something that wasn’t mine.

I believe that is a great way to start making money and gaining experience, but growth opportunities are often limited, especially in Ecuador.

That’s why I always wanted to build something of my own.

The corporate world felt like a bad fit for me.

I believed my chances of success were higher by becoming the protagonist.

That’s why I chose the solopreneur path.

My first step was launching an e-commerce business. I failed miserably and lost money.

However, I gained valuable skills that helped me offer services to other companies, like web development and ad campaigns.

While helping clients was rewarding, scaling the business became challenging.

Handling multiple clients meant working much harder than a 9-to-5 job.

I needed a model that was 100% dependent on me, online, and scalable over time.

That’s why I shifted my focus to selling digital products and software tools.

Right now, I’m selling other people’s digital products, but eventually, I plan to create my own.

Everything starts with a decision.

A decision to take the lead and become the protagonist of your story.

Stop being passive and waiting for things to happen.

Start your own digital venture.

Start creating content.

If you want to learn how to start, even with just 2–3 hours per day, and transform those skills into practical results, reply to this email, and I’ll send you more info.

Talk soon,

Martin “The Protagonist” Moncayo